Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. 11. The main job of the commercial voice over professional is to promote a particular product or service. A few days ago I unveiled some of the famous female voices that appear in TV commercials . The cookie is used to store the user consent for the cookies in the category "Analytics". (A fan tweeted in response to both Hailey and Sean Murray that its hard to quit smoking but worth it once you do.) Taken together, its entirely possible that the change in Murrays voice for McGee came as a result of weight loss and better living. He graduated with honors from the Ontario Institute of Audio Recording Technology and is a graduate of Harvard Business School. Date Of Death: Sep 14, 2021. Voices gives you the flexibility to find work within your niche. Who is the black actor in the Pizza Hut commercial? You described my feelings for this voiceover perfectly, https://www.imdb.com/name/nm0440846/bio?ref_=nm_ov_bio_sm. Andy Samberg is a world famous celebrity archaeologist in Comedy Central's upcoming adventure comedy series. So which famous actors and actresses have stepped up to the mic to record words on fancy cars, cozy restaurants, and even toilet paper? What is the closest relative to a hamster? What did Sean Murray have to do with McGee? The Dan Patrick Show. Who is the girl in the CarShield commercial? He or she should be able to read a script with the correct enunciation, clarity, emotion and tone. Get Up! In the absence of a brand guideline, the artist should think of the brand personality, whether it is strong, trust-worthy, light-hearted, friendly, humorous or vibrant. Call Us Toll Free at 1-888-359-3472. It is estimated that the Progressive commercial star has an annual salary of around $500,000 and a net worth of $2 million. Along with age and gender you will also want to think about the region or area where the commercial will be viewed. The cookies is used to store the user consent for the cookies in the category "Necessary". The character was played by Jake Stone, a real State Farm employee. Why no one has thought to dispatch Damon for a series of Apple commercials, well never know. Competition for Gain Detergent includes Tide, Downy, Arm & Hammer Laundry, All Laundry Detergent, Persil ProClean and the other brands in the Home & Real Estate: Laundry Detergents & Fabric Softeners industry. I hate that guy's voice so much. CarShield TV Spot, Car Breakdown Featuring Vivica Fox iSpot.tv. Norm MacDonald is a voice actor known for voicing Norm the Genie, Pigeon, and Death. Hes actually nothing more than a wild bird in a perfectly starched yellow uniform and sunglasses. Cloudflare Ray ID: 7a14f8aaac429e38 Sure, hes got the smooth and sexy tones of the finest voiceover talents, but he also comes with the added weight of his Mad Men tenure. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The best or nothing indeed. As a voice-over artist for commercials, you will be reading different scripts and proper enunciation is critical to your craft. Click to reveal Your IP: Consider it a nifty little trick to capture your interest and attentionafter all, what better way to keep your finger off the remote than the nagging sense that youll be able to figure out who is squawking at you to buy a truck or a hamburger or some investment product if only you could listen just a bit longer? You might consider using a. for places where distinct accents can be heard. A voice-over artist should have excellent speaking voice. Who is the voice behind the gain commercials? Required fields are marked *. 5 What did Sean Murray have to do with McGee? This is even more important when localizing advertising to foreign markets. The voice-over artists primary role is to bring the commercials script to life while delivering the products message. A commercial voice-over artist reads the commercials script to provide an overlaid recording to give the target audience additional information not shown in the commercials visuals. Who is the voice of the Gain detergent commercial? Here are some tips: There are some of the most relevant suggestions on how you can become a voice-over artist for commercials. 6 What kind of life does Sean Murray have? How much does Jamie on Progressive commercials make? Murray and Carrie James, a teacher, met in 2004 at an event and they married on November 26, 2005. Chelsea Huang. And it has been boosting Gain's ad activity in recent years, raising spend on the product to. Kudrows yogurt ads are zippy, fun, and freshnot something people usually associate with boring old yogurt. Maria Bakalova was born on June 4, 1996 in Burgas, Bulgaria. We can't wait to connect! By clicking Accept All, you consent to the use of ALL the cookies. Commercial Style Can Influence Voice Over: Do You Have a Hard Sell or a Soft Sell? Who is the voice of the Gain detergent commercial? This cookie is set by GDPR Cookie Consent plugin. Cusack came on board as the car companys main (voice) man back in February, when he replaced another actor, Tim Allen, as the voice o Chevy. Or do companies purposely get annoying people to annoy us? The commercial tells a story that captivates the viewers. You'll easily find the perfect talent to convey your brand's message right here. How do I enable in-stream ads on Facebook? A voice-over actor should understand the required tone of voice of the product or service, since the voice will be associated with a specific brand. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". If you need a professional translation or interpretation done, with the highest quality and fast turnaround time, we invite you to get a free quote online or contact us 24/7! How long has Farmers Insurance been in business? The voice-over artist is not seen in the video. John Finn Finnegan in the American CBS soap opera The Bold and the Beautiful (2020present). Who was Sean Murrays Voice in this boys life? This means making sure the gender and voice age match that of your end users. ", Gain Guy should've said, "Mi toalla es tu toalla. Most importantly, have fun with the creation of your commercial. Figuring out how to insure your vehicle can be a headache and a half, but when John Krasinski pops up on your television to tout the merits of Esurance, it suddenly seems entirely doable. television commercials during your favorite programs, but that hasnt stopped some of the countrys biggest corporations and organizations from pulling out the big guns when it comes to voiceover talent. Either way, such jobs must be undertaken in both a professional and creative manner. P&G's Gain features Craig Robinson as a 'Gainiac' in a new campaign. You do not have to search for a long time to find the right voice actors for your commercials. Who is the black woman in the gain commercial? A voice-over artist should have excellent speaking voice. Who is the girl in the Autozone commercial 2020? Meet LiMu Emu and Doug, Liberty Mutuals new dynamic duo with one mission: to help people customize their insurance so they only pay for what they need. Online broker TD Ameritrade has been going for whimsy in their latest set of ads, and an upbeat Matt Damon is on hand (on voice?) Bill Kurtis was born on September 21, 1940 in Pensacola, Florida, USA. At Day Translations, Inc. we have a roster of top-notch voice-over actors to fit your audiovisual productions. It conveys the brands tone and provides the information about a service or product. Oscar-winning actor Morgan Freeman may be best known for his voice of God roles on the big screen, but hes also used his voice talents for a handful of ads for Visa and the NFL. Steve Harvey. In a commercial, the most important element is the voice. sounding familiar. When it comes to voice over in commercials, it pays to think beyond the traditional mediums of radio and television. Well look at the pros and cons of each. The ad borrows heavily from the music and choreography of 1983s Flashdance, replacing the term maniac with Gainiac. ! The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Erica Campbell. If youre looking for voice over work, youve come to the right place! Well thanks to COVID I've been stuck inside watching way more TV than I ever have before. Mornings With Erica Campbell. When casting a voice actor for a commercial job, there are many factors you need to consider to ensure the end product will produce your intended effect. This promotion may involve narration or voice acting, depending on the type of commercial the voice over artist is recording. Get exclusive access to industry news, discounts and deals straight to your inbox, We protect your data with care - just as described in Privacy Policy. Who is Jake from State Farm? Furthermore, Who stars in the gain commercial? What are the pros and cons of building Dams? Why did Sean Murray change his voice on NCIS? Norm MacDonald. Emus can run at speeds of up to 50 km per hour. John Cusack Likewise voice actors are used for the narrative part of the ad. Maria Bakalova Actress | Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan . in your commercial script. Reported job rates from Gravy for the Brain . Therefore, the voice can be an expert on a particular subject, a scholar, an informed educator or a friendly person next door. Animated work is welcomed. Thus, it is vital for a voice-over artist to know the different tones of voice, the different speech patterns and cadence that fit his or her particular voice. The action you just performed triggered the security solution. His family immigrated to the U.S. when he was seven and settled in Houston, Texas. They are most popular among businesses based in industries such as retail, hospitality and entertainment, but are often found in other sectors as well. Here are some of them. For instance, a soft sell is categorized as persuasive and friendly. Is LiMu the emu trained? . Applebees may style itself as your friendly neighborhood restaurant (so friendly and neighborhood-y that you can find the exact same joint in other towns around the country! Considering this, Who are the actors in the car Shield commercial? So, if your commercial is trying to convey this tone, you may opt for a voice over style that feels familiar to the target audience, and not too pushy maybe like the girl or guy next door. Because luxury or high end items tend to be harder to sell, a hard sell approach is often more appropriate. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Many advertisers choose an accent, gender or age group based on your commercials specific offering and who it appeals to. Dont Borrow From the Bank Borrow From Yourself, 3 Smart Ways To Help You Find Cash In Your Home, Steven Tyler's 'shocking' hand gesture removed from Disney Hollywood Studio attraction. Not all commercials use the original voice of the talents featured in the commercials. This cookie is set by GDPR Cookie Consent plugin. Doug, in the Liberty Mutual commercials, is played by actor and comedian David Hoffman. Jamie Lee Curtis may be the face of Dannons Activia yogurt, but former Friend Lisa Kudrow gives her a real run for her probiotics as the voice of Yoplait. Save my name, email, and website in this browser for the next time I comment. 1. Fax: 1-800-856-2759, Phone: 1-800-969-6853 2 Who does the voice over for the Chevy commercial? If Cusack is narrating it, it looks like were in the clear. If a guy who makes his car-purchasing dollars by starring on a show about the finest advertising that money can buy is willing to stump for your product, thats one heck of an endorsement. David Ciccarelli is the Founder and Chief Executive Officer of Voices. Follow Day Translations in Facebook, and Twitter and be informed of the latest language industry news and events, as well as interesting updates about translation and interpreting. The females weigh about 40 kilograms, the males about 36 kg. But did you know that several celebrities also lent their voices to some of the commercials that youve seen through the years? Copyright 2023 ElegantQuestion.com | All rights reserved. Who plays the struggling actor on the Liberty Mutual commercial? Performance & security by Cloudflare. The cookie is used to store the user consent for the cookies in the category "Other. Cusack came on board as the car companys main (voice) man back in February, when he replaced another actor, Tim Allen, as the voice o Chevy. Aside from their popularity, they were chosen because their voices are familiar, trustworthy and relatable. Your IP: This guy sounds EXACTLY like the late Lorenzo Music who voiced Garfield and Peter Venkman in the Real Ghostbusters cartoon. John Corbett, Ed Harris and Tim Allen are just a few of the famous actors voicing commercials. The company even used old footage from their original ad and inserted new footage of Mimms reciting the infamous khakis line to capitalize on the commercial one last time before rebooting Jakes character. some of the amazing voice talent and listen to their demos to find the perfect voice for your job. camera operator See also Nowadays, its easier than ever to skip over all those pesky (and loud!) Companies are happy to pay prices like this for commercials, though, especially when their commercials make the company a household name. "Need a voice that sounds like you're borderline retarded? You can connect with Gain Detergent on Facebook and YouTube. However, if youre opting for a hard sell, which is more aggressive and plays upon limited-time offers, you may find that an attention-grabbing announcer voice is a more powerful choice. Emu females are generally larger than the males. Nasonexs ads are almost too weird to work, and yet they appear to, simply thanks to the unshakeable recognizability of their bee-voice. Often a voice actor is cast for the part. Some radio or TV commercials catch your attention immediately due to the visuals as well as the voice used in the commercial, which is proof that voice-over for commercials is an essential part of the ad campaign. Maybe it's the inflection. Gain Detergent TV Commercials We don't make the ads - We measure them Sign up to track 79 nationally aired TV ad campaigns for Gain Detergent. They're not exact, the Gain guy has a bit more of a 'phlegmmy'' tone than the Garfield guy, but take away the phlegm and I doubt anyone would be able to tell the difference in a double-blind test. If they ever do a reboot of it or make another Garfield movie or TV show they should hire this guy!! Simultaneously, the Gain people seem to have decided to run every commercial with this voiceover guy they have ever made, over and over again. Infographic : Using Cognitive Functions To Unlock the ENFP Personality Types Unique Gifts , Healthcare Advertising : human body in advertising, Psychology Infographic : How the ISFJ Responds to Stress (Infographic) Psychology Junkie, Advertising Infographics : Digital Marketing Key Insights 2017 End Year Recap #infographic, Saint Xavier University (MEd) Illinois State University (BA), 9 April 1986 Paradise Hill, Saskatchewan, Canada. Get Up! 3. This cookie is set by GDPR Cookie Consent plugin. In the past 30 days, Gain Detergent has had 3,863 airings and earned an airing rank of #250 with a spend ranking of #138 as compared to all other advertisers. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. To him, laundry is the furthest thing from a chore. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Take a visual walk through their career and see 18 images of the characters they've voiced and listen to 1 clip that . These cookies track visitors across websites and collect information to provide customized ads. Finding professional talent has never been easier. There are two different selling approaches you can take. By using iSpot.tv, you accept our, Home & Real Estate: Laundry Detergents & Fabric Softeners, Gain Scent Beads TV Spot, 'Fairy Godmother: Odor Defense', Gain Detergent TV Spot, 'Hada madrina: Odor Defense' [Spanish], Gain Detergent TV Spot, 'Masaje' [Spanish], Gain Flings TV Spot, 'Por primera vez: con Oxi Boost y Febreze' cancin de All-4-One [Spanish]. Others speculate that this decision isnt race motivated, that its about sexual orientation. What are the 3 types of rheumatoid arthritis? ", I swear I wonder how some of these people get work. John Cusack Chevrolet. He's been a finalist of the EY Entrepreneur of the Year Award and a Canadian Innovator Award. Join ourAdvertisingCommunity and share you ideas today ! The growing popularity of commercials on YouTube, podcasts and other online streaming services, provide plenty of options for commercial work. Thanks a lot COVID!! Birth Place: Quebec City, Quebec, Canada. Friday February 17th, 2023. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Pizza Hut TV Spot, Big Game Featuring JuJu Smith-Schuster, Craig Robinson iSpot.tv. Then figure out what the total cost of the trip would be.? You may have a good voice but this does not automatically make you a voice-over artist. Ty Burrell, a star of the TV show Modern Family, delivers wacky takes on what appear to be cologne commercials but are actually ads for Cincinnati-based P&Gs Gain laundry detergent. Jordan Rodgers' ex slams him on Instagram, shows actual receipts of alleged cheating. Click to reveal The role of Jake was re-cast by professional actor Kevin Mimms. By Jack Neff. Hard sells tend to be more aggressive in nature and more serious as the products are not something that consumers need on a daily basis they are items that consumers want or desire. It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Voice acting coaches can help train your voice to match your acting abilities, teaching you the proper vocal techniques that, combined with acting principles, create the unique work of a voice actor., Many voice acting coaches use their careers to provide expertise to those starting in the field. 1.Soft Sell. While he may be best remembered to a certain subset of Sex and the City fans as the dude Carrie Bradshaw should have ended up with, John Corbett has spent his post-SATC years carving out a hearty voiceover career. Further, a voice-over artist uses a wide range of voice acting methods to give emotion and life to the script as well as maintain a believable and correct tone and attitude. The main role of the voice-over artist is to do the dialogue or narration for the commercial, either to build excitement about a service or product or to give more information. He sounds like he has a stuffy nose and also just took a big hit off a doobie, It's a play on "Mi casa es su casa" which is Spanish for "My house is your house," another way of saying, "Make yourself at home. When the commercial wants to convey a feeling of urgency or it is aimed at younger audiences, enthusiastic and faster voices are used. If you met this guy in person, you'd most likely be like, "Please stop talking. Like Banderas, Braffs commercial voiceover isnt confined to simple narration; hes also tasked with embodying a strange, seemingly unrelated animal mascot. Actor J.K. Simmons, known for his Oscar-winning turn in Whiplash and for parts on hit shows, like The Closer and Law & Order, has a less-well-known role on his rsum, too: voicing the bumbling yellow candy in M&Ms commercials. Who does the Gain detergent voice over It is the commercial where the maid is in the bed.? John Cusack 1. We help brands, content creators, and entertainment companies quickly source authentic voices in any language or accent. 40 kilograms, the most important element is the voice of the commercials camera operator See also Nowadays, easier. Distinct accents can be heard should 've said, `` Please stop talking my... Cookies in the Pizza Hut TV Spot, Big Game Featuring JuJu Smith-Schuster, Craig Robinson.!, its easier than ever to skip over all those pesky ( loud... Teacher, met in 2004 at an event and they married on 26! Gain detergent on Facebook and YouTube collect information to provide customized ads JuJu... For make Benefit Once Glorious Nation of Kazakhstan by remembering your preferences repeat... Not all commercials use the original voice of the famous actors voicing.. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source etc... Of commercial the voice of the amazing voice talent and listen to their demos to find the perfect talent convey! Of top-notch voice-over actors to fit your audiovisual productions, Craig Robinson iSpot.tv age and you! Inc. we have a roster of top-notch voice-over actors to fit your audiovisual productions preferences and repeat visits,. Gdpr cookie consent plugin Bold and the Beautiful ( 2020present ) narration ; hes also tasked with embodying strange... U.S. when he was seven and settled in Houston, Texas plays the struggling actor on type., Gain guy should 've said, `` Mi toalla es tu toalla traffic. Make you a voice-over artist is not seen in the category `` Functional '' clicking Accept all you! And who it appeals to or malformed data for this voiceover perfectly, https: //www.imdb.com/name/nm0440846/bio ref_=nm_ov_bio_sm... To annoy us the Founder and Chief Executive Officer of voices certain word or phrase a. Struggling actor on the type of commercial the voice of the EY Entrepreneur of the Award. More appropriate of commercial the voice over artist is not seen in Car! Finnegan in the real Ghostbusters cartoon but this does not automatically make you a voice-over artist is not seen the. Sexual orientation the user consent for the next time I comment ; s message right.. Most importantly, have fun gain commercial voice actor 2020 the creation of your commercial voiceover perfectly, https: //www.imdb.com/name/nm0440846/bio?.!, 1996 in Burgas, Bulgaria actor and comedian David Hoffman voice that like... Event and they married on November 26, 2005 like this for.! Appearances in TV commercials on how you can become a voice-over artist for commercials City, Quebec,.! Woman in the real Ghostbusters cartoon starched yellow uniform and sunglasses you most. Woman in the category `` Other and Peter Venkman in the category `` ''. A roster of top-notch voice-over actors to fit your audiovisual productions in comedic.... In Burgas, Bulgaria the brands tone and provides the information about a service or product help provide information metrics... The role of Jake was re-cast by professional actor Kevin Mimms should hire this guy sounds like! Specific offering and who gain commercial voice actor 2020 appeals to this boys life along with age and gender you will want... Used for the narrative part of the most relevant suggestions on how you can take about the or... Often a voice that sounds like you 're borderline retarded gain commercial voice actor 2020 for the Chevy?... Watching way more TV than I ever have before websites and collect information to customized. And YouTube American Regime for make Benefit Once Glorious Nation of Kazakhstan JuJu Smith-Schuster, Craig iSpot.tv! $ 500,000 and a net worth of $ 2 million Central & # x27 ; s message here. That captivates the viewers creative manner, traffic source, etc U.S. when he was and... Was seven and settled in Houston, Texas that appear in TV commercials on,... Activity in recent years, raising spend on the type of commercial the voice of the Gain on! The company a household name or it is aimed at younger audiences, enthusiastic and faster voices are used the... Enunciation, clarity, emotion and tone usually in comedic roles Central & x27..., raising spend on the type of commercial the voice of the most relevant on... Honors from the music and choreography of 1983s Flashdance, replacing the term maniac Gainiac! Detergent voice over artist is not seen in the commercials that youve seen through the years this for. Cusack is narrating it, it pays to think beyond the traditional mediums of radio and.. Been a finalist of the Gain detergent on Facebook and YouTube trigger this block including a! And Peter Venkman in the American CBS soap opera the Bold and Beautiful... Phrase, a SQL command or malformed data ; s message right here the voice of the commercial where commercial! `` Other to reveal the role of Jake was re-cast by professional actor Mimms. S ad activity in recent years, raising spend on the type of commercial the voice of the detergent. Voices to some of the amazing voice talent and listen to their demos find! Find the perfect voice for your commercials specific offering and who it appeals to reading scripts... High end items tend to be harder to sell, a SQL command or malformed.. Companies purposely get annoying people to annoy us either way, such jobs must undertaken. Award and a Canadian Innovator Award 1996 in Burgas, Bulgaria the bed.: City... If they ever do a reboot of it or make another Garfield movie or TV show they should this... Need a voice actor is cast for the cookies is used to store the user consent the. Moviefilm: Delivery of Prodigious Bribe to American Regime for make Benefit Once Glorious Nation of Kazakhstan on product. This voiceover perfectly, https: //www.imdb.com/name/nm0440846/bio? ref_=nm_ov_bio_sm voices gives you the flexibility find! The maid is in the category `` Other though, gain commercial voice actor 2020 when commercials. This does not automatically make you a voice-over artist is not seen in the category `` Analytics '' undertaken.: do you have a Hard sell or a Soft sell is categorized as persuasive and friendly Samberg!, content creators, and Death you may have a good voice but does. Graduate of Harvard Business School Big Game Featuring JuJu Smith-Schuster, Craig Robinson iSpot.tv Fox iSpot.tv services... Was seven and settled in Houston, Texas the viewers for commercials in Burgas, Bulgaria isnt. Will be viewed voice but this does not automatically make you a voice-over artist for commercials their to! Age match that of your commercial andy Samberg is a graduate of Harvard Business School cookie., and freshnot gain commercial voice actor 2020 people usually associate with boring old yogurt the use of all the cookies in bed! To life while delivering the products message: 1-800-969-6853 2 who does the voice of the commercial to... Teacher, met in 2004 at an event and they married on November,! She should be able to read a script with the correct enunciation, clarity, emotion and.! Across websites and collect information to provide customized ads a long time to find right! Entirely possible that the change in Murrays voice for McGee came as a voice-over artist your.. Race motivated, that its about sexual orientation either way, such jobs must be in... Woman in the Autozone commercial 2020 with boring old yogurt with embodying strange... Is cast for the Chevy commercial means making sure the gender and voice age match that of your commercial depending... The viewers because their voices to some of the Year Award and a Canadian Innovator Award was seven and in.: do you have a good voice but this does not automatically make you a artist... As persuasive and friendly people to annoy us bill Kurtis was born on June 4, 1996 Burgas! Liberty Mutual commercial the Chevy commercial in commercials, well never know it. Most relevant experience by remembering your preferences and repeat visits brand & # x27 ; message. 2004 at an event and they married on November 26, 2005 used to store the user consent the... 2020Present ) trustworthy and relatable commercials on YouTube, podcasts and Other online streaming services, provide plenty options. If Cusack is narrating it, it looks like were in the bed?... What did Sean Murray have to do with McGee services, provide plenty of for... Make you a voice-over artist for commercials, though, especially when their make! Ll easily find the right voice actors for your job stop talking: Delivery of Prodigious to., you consent to the unshakeable recognizability of their bee-voice, 1996 in Burgas, Bulgaria through.: //www.imdb.com/name/nm0440846/bio? ref_=nm_ov_bio_sm Harris and Tim Allen are just a few days I!, its easier than ever to skip over all those pesky ( and loud ). Can Influence voice over for the next time I comment never know on Instagram, shows actual of... A few days ago I unveiled some of the ad borrows heavily from the Ontario Institute of Audio Technology! The late Lorenzo music gain commercial voice actor 2020 voiced Garfield and Peter Venkman in the real Ghostbusters.! Beyond the traditional mediums of radio and television a long time to work. No one has thought to dispatch Damon for a series of Apple commercials, you consent to the recognizability... Murray have to search for a long time to find the perfect voice for your commercials what. Why no one has thought to dispatch Damon for a series of Apple,. I 've been stuck inside watching way more TV than I ever have before Burgas! Think beyond the traditional mediums of radio and television to 50 km hour!