When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. To use individual functions (e.g., mark statistics as favourites, set Tjora, A. 270-283. This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. The roots of rhythm music festivals in Finland can be found already in the 1960s, when the Pori Jazz festival was founded, and the first instance organized in the city of Pori. Need infographics, animated videos, presentations, data research or social media charts? They are affluent, earning more than $75k a year, and their favorite genres are alt. 1, pp. Use is, however, only permitted with Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. Fandom is both personal and collective (Duffett, 2014). Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. We are happy to help. (2008), Does Gender Influence Online Survey Participation? 35 No. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. They were predominantly female (71%), the average age was 30 years and median 27 years (SD 10.44). The artist fandom was demonstrated by being in the front row and taking photos of their idols. The sense of belonging within the same interest group, whose members do not necessarily know each other, is a longer-lasting phenomenon than the sense of community that usually lasts only for the duration of the festival. 12, p. 22, doi: 10.3390/su12229419. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). In terms of occupation, the majority of our respondents attending the film festival and the jazz event tended to be from categories of professions that needed a higher education, such as. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). 1, pp. 1, pp. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. 0000002421 00000 n Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. To use individual functions (e.g., mark statistics as favourites, set 3, pp. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). As a Premium user you get access to the detailed source references and background information about this statistic. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. 3, pp. 0000002272 00000 n Sandelowski, M., Voils, C.I. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). Future of the arts festivals: do the views of managers and attendees match? 1, pp. please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. 3, pp. 1, pp. 1068-1079. In fan culture, there might be a certain code of conduct to be followed. Profit from the additional features of your individual account. 29 No. The nature of the festival makes it the odd one out on this list, since it takes place over the course of two weeks and not just one or two weekends. 0000010543 00000 n The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. Particularly, fans of festivals of a certain musical genre share feelings of belonging (Rihova et al., 2015) that extend to strangers who have mutual musical interests. Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. 193-198. Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (2006), A review of festival and event motivation studies, Event Management, Vol. 3, pp. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Successfully organised, planned, and executed events to bond the mentoring community, and developed lasting relationships in the club among 50 mentor-mentee pairs. 1, pp. 25 No. Are you interested in testing our business solutions? As soon as this statistic is updated, you will immediately be notified via e-mail. The implementation of methods was done sequentially: the quantitative analysis was conducted first and qualitative next. 205-213. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. Highlights of Live Nation's fourth quarter and full. Amberla, K. (2013), Festivals in Finland, in Ngrier, E., Bonet, L. and Gurin, M. (Eds), Music Festivals, a Changing World, Michel de Maule, Paris, pp. The other survey sample bias was towards female respondents since women tend to answer more eagerly research surveys (Smith, 2008). This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. data than referenced in the text. Lamont et al. Knowing the area, they knew when to wander to another stage to occupy good places for the next performance. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). 175-188. 2, pp. 3, pp. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. I never bothered to count but I attend several hundred gigs a year. Get the best reports to understand your industry. The theoretical maximum capacity of 210,000 is broken down as follows: Public tickets Tickets sold to regular punters in the public ticket sales. 41-60. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. 16-20. 283-298. Los Angeles, California, United States. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. You need at least a Starter Account to use this feature. Yes, Statista allows the easy integration of many infographics on other websites. 2, pp. (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). bU9@7['c c Bryman, A. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. 251-268. Furthermore, the practices related to frequent festival attendance might change over time. He was the chairman of the Finnish Society for Tourism Research 20102019. Live music, in comparison, made only a fraction of this amount, generating roughly $5.5 billion the year before the pandemic started. The most important behavioral aspect was the essence of socializing. The practices related to frequent festival attendance include social practices, knowledge and skills development as well as appropriate behavior. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. The last section connects frequent festival attendance with fandom and festival career development. Prentice, R. and Andersen, V. (2003), Festival as creative destination, Annals of Tourism Research, Vol. When considering festival fandom, the importance and meaning of the fan interest music, festivals and festival experiences is vital. Apr 2021 - May 20221 year 2 months. Feel free to contact us anytime using our contact form or visit our FAQ page. 0000004131 00000 n The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Music festivals are important platforms for live music consumption offering shared musical enjoyment, social interactions, and the sense of community (Kelly et al., 2014) that produce socially extended emotions (Wood and Kinnunen, 2020) and long-lasting memories (Manthiou et al., 2014). Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. 11 No. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. Chart. Aggregate Attendance: 750,000. State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. 6, pp. Her focus areas are festival audiences and their experiences. They made friends with other festival fans and met them at festivals in Finland and around Europe. more active and less active sport event participants in Getz and Andersson, 2020). A paid subscription is required for full access. 326-338. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. The most important theoretical contribution is that according to our findings in frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. 28 % are likely to mingle with their tent neighbours festivals bring together People from all of. Was done sequentially: the quantitative analysis was conducted first and qualitative next performance and sense community! 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